A training instituion with IATA certification, Travel Talents offers many courses related to Tourism & Aviation industry. Mr. Raj Kumar came to us with the hope of increasing inquiry and conversion to courses. Even though the company was already indulged in paid social media advertisement, the ads were not converting enough.
We spent some time to understand the target market and its demographics and produced high engaging creatives and targeted the right market segment. The result was a 80% increase in conversion and a 43% decrease in cost per conversion in following months. Not only the classes were full but also the cost of advertisement went down.