search engine marketing
Search engine searches represent customers who are ready to buy or at least have need for the product / services. Getting positioned in front of these leads could be of great value to any business. You can definitely optimize your website and other digital assets to ensure visibility in front of the qualified ready to buy leads in search engines but optimization is a long process. It takes months, and may even take years to be able to rank in the first page, depending on the competitiveness of the market that you are in. And the worst part is, it takes a lot and a lot of resources on a continual basis to rank on the top.
This is where Search Engine Marketing comes in. SEM refers to the paid search or the paid advertisement of your result page in a search engine. Also referred to as Pay Per Click (PPC) or Paid Search, SEM is a great tool for anyone trying to sell products and services online. You can advertise your brand and your offerings in search engines and be visible to high quality leads in an instant. Depending on your product and your market, it could be a great way of boosting your sales revenue and profit instantly.
At Progressive, we cater search engine services in a comprehensive way so as to help our customers maximize the Return on Ad Spend. For SEM, we follow this process:
- Research the brand, competitors, and the market
- Identify search terms and specific about audiences and their behavior
- Setup a campaign
- Monitor the campaign and actively look for improvements
- Retool and readjust the campaign whenever needed.
- Conclude a successful campaign & generate reports as well as insights for future use.