If you are someone who has knowledge about website development, you must already know that website speed matters a lot. If you are someone JUST starting to build your knowledge on a website, always remember that the speed matters a lot.
Why does your pagespeed matter so much?
In today’s fast paced world, we are all used to getting all kinds of contents that we need catered to us at lightning speed. And if your website or webpage takes time to load, no one is going to stay waiting for it.
The experience of a user waiting for the web page to load is unlikely to be good and the person and the chance of the person leaving the page is high. This act of leaving the page is what is called “Bounce” in marketing terms.
The more the users bounce from your website, the more the search engine is going to consider your website to be less relevant for similar users, because hey – someone just left your page in a few seconds! This act will impact the reliability of your site and your SEO will be harmed.
So the speed of your website should be a top priority from the very beginning. All other efforts that you put into content, quality, tags, etc. may mean nothing if your web speed is slow.
How to know the speed of your website?
There are quite a few free tools in the internet that can tell you the speed of your website along with diagnostics on what exactly seem to be the issue. But you can follow just one specific tool from Google – PageSpeed Insights.
Yes, you can visit this page, insert your web URL and press “Analyze”. The system takes almost a minute to complete the analysis, and that is when you will see the score of your website for both mobile as well as desktop loading. Not only the speed, you can also get a list of diagnostic stating the areas the website can improve along with the amount of time that can be improved in those areas. A sample result is in the image.
How to increase your speed?
If you are a technical person and understand most of the topics displayed in the diagnostic, then you may understand what you need to do. For non-technical persons, I will be explaining what must be done to achieve a high website speed. There are actually quite a few things that go into creating fast websites.
1. Fast server / host
Your website must be hosted somewhere, every website is hosted at some host providers like Hostinger, Bluehost, GoDaddy, etc. If your host is slow, you can’t improve your Speed score even though other areas are optimized. If you look at the image above, the first diagnostic element reads “Reduce initial serve response time” and also shows that this can save the website upto 2.45 secondes. A slow server is one of the reasons for this hindrance.
So when you are getting a host, make sure to buy a well reviewed & time tested server from a region near your audiences.
Nepalese businesses should try to host in Mumbai OR Singapore zone and not farther away from that. There are few local host providers. We use EHosting Server & it has given us good results.
2. Light weight & fast themes
If you are using wordpress, shopify, or other CMS, make sure to check the speed of the theme before using it. Infact, speed should be one of your major criteria when selecting a CMS theme. You can check for reviews in the theme community and also check the speed of the theme demo in the PageSpeed page itself.
This is something you must pay attention to at the beginning. Or else, you may need to end up spending a lot of time redoing your website.
3. Unoptimized images & resources
You should not be using too heavy videos and images in your website. This increases the amount of data that needs to be transferred before the website is fully loaded and and responsive and hence slows down the website.
Especially in country like Nepal where the internet speed is likely to be slow in many places, you must pay extra attention to this point.
For images, you can always compress the image to lower its total size before uploading it to the website. Here is an extra tip – for images, you can actually resize the images for mobile few (which is much smaller than the desktop view) and save a lot of space.
4. Third party widgets, plugins, and resources
If you are using third party plugins or widgets, and they are taking time to load up, then this will also harm speed. In this era, it is unimaginable to use third party services in web design and development. So your plan should not to reduce the use of third party but to do proper research and use the best and fastest ones out there.
Speed is an important part of Technical SEO. Speed should be a primary priority for creating websites. While there are a lot of technical aspects that goes into making a fast website, even a non-technical person can create fast website by following a simple rule of thumb:
- Purchase hosting in a fast host provider,
- Reserach and select fast theme / platform,
- Use a Content Delivery Network (CDN)
- Reduce the amount of files loading into a website & also compress the images & videos
- Research and use only well reviewed third party plugins and widgets.
Speed is an important part of Technical SEO – a service that we provide through expert SEO Consultants at Progressive Labs. If you are in need of any such service, feel free to contact us and have a quick chat. You will be in safe hands!